This is a MUST READ

Robert Mercer

A great article in the UK’s Guardian outlines who is bank rolling the Trump administration and some of the right wing ‘media’ outlets.

I already knew that Mercer gave $10 million to get Breitbart news off the ground but my eyes didn’t go wide and hair on the back of my neck didn’t stand up until I got to this paragraph:

But there was another reason why I recognised Robert Mercer’s name: because of his connection to Cambridge Analytica, a small data analytics company. He is reported to have a $10m stake in the company, which was spun out of a bigger British company called SCL Group. It specialises in “election management strategies” and “messaging and information operations”, refined over 25 years in places like Afghanistan and Pakistan. In military circles this is known as “psyops” – psychological operations. (Mass propaganda that works by acting on people’s emotions.)

It’s a long read but it’s worth it. This partially explains to me how so many people can vote against their own self interest. They’ve taken what Lee Atwater and Carl Rove developed and weaponized it.

Full article is here: Robert Mercer: the big data billionaire waging war on mainstream media

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